Heritage Travel, Inc, a subsidiary of the National Trust, has recently launched Gozaic. Gozaic is a site designed for heritage tourism by connecting visitors to heritage sites. The site has forums for exploring and creating itineraries. Additionally, it has an online community to review, form interest groups, and share Trip Journals.
Main Streets may uniquely leverage this type of tool to promote their area. Different guided tours are listed as well as activities, lectures and heritage related events. Local itineraries can be created to promote fun and seasonal programs.